The collection

New Arrivals

Fresh Arabian perfumes and home scents, added to Freshity the moment they land.

Welcome to our New Arrivals page. This is the first place our newest fragrances appear. Every item here has just joined the Freshity shelves. Browse new perfumes, perfume oils and home fragrance in one place.

Check back often, because this page changes as we add new stock.

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Candy Musk Perfume Oil 15ml by Al Majed Oud

What You Will Find on This Page 

Our new arrivals come from trusted Arabian perfume houses. The mix changes with every drop.

Look out for:

  • New perfumes for men, women and unisex wear
  • Concentrated perfume oils
  • Home fragrance, including air fresheners, Arabian incense and fabric fresheners
  • Gift sets and travel size perfumes

Once a new product settles in, it also moves to its brand and category pages.

Noir Perfume Oil 15ml by Al Majed Oud

How We Choose Our Newest Fragrances 

Freshity began in Sheffield in 2023. We wanted a simple way to buy genuine Arabian perfume in the UK. So we work with the perfume houses and their authorised distributors. We follow a simple rule: if we do not wear it ourselves, we do not stock it. Every new fragrance is guaranteed to be 100% authentic. Read our Authenticity Guarantee to learn more.

Black Secret 100ml Eau De Parfum by Al Majed Oud

Smart Ways to Shop New Releases 

A new scent can be exciting, and it helps to have a plan. Try these steps:

  1. Check the strength. Eau De Parfum and Extrait De Parfum are not the same, so read the product title.
  2. Check the bottle size. Sizes vary across brands and ranges.
  3. Read the product page. It gives you the details for that exact fragrance.
  4. Try before you buy. Testers are available in our Sheffield store, and our team can help you choose.
  5. Act early. Some new arrivals launch in small first batches.

New to Arabian perfume? Our guide to the best Arabian perfumes in the UK is a good place to start.

Royal 100ml Eau De Parfum by Al Majed Oud

Be First to Know About Each Drop 

We do not follow a fixed launch schedule. New fragrances are added once they are confirmed with our suppliers.

Here is how to stay ahead:

  • Join our mailing list using the "Stay Updated" sign up at the bottom of the page
  • Follow us on Instagram or Facebook
  • Visit this page regularly

Orders are normally processed within 48 hours, Monday to Friday. Standard delivery takes 2 to 3 working days, and express takes 1 to 2 working days. See our shipping policy.

FAQ's

Frequently asked questions

Still curious? Our fragrance concierge answers in under an hour, Monday to Saturday.

Message concierge
What are new arrivals at Freshity?

These are the fragrances we have most recently added to the shop. They show up on this page first.

How often is this page updated? 

There is no fixed schedule. We add new items as soon as they are confirmed with our suppliers.

Are new arrivals authentic? 

Yes. Freshity guarantees that every product we sell is 100% authentic. We source from trusted suppliers and authorised distributors.

Will new arrivals be limited stock? 

Some launch in smaller first batches. If you want a specific scent, it helps to order early.

How can I hear about new perfumes first? 

Sign up using "Stay Updated" at the bottom of the page. You can also follow us on Instagram and Facebook.

Can I smell a new fragrance before I buy it? 

Our Sheffield store has a wide range of testers. We cannot promise a tester for every new arrival, so contact us first through our contact page.

Where is your store? 

Our store is at 130 Infirmary Rd, Sheffield S6 3DH.

Do you deliver outside the UK? 

At the moment we only deliver within the UK. Our site notes that international shipping is coming soon.

How fast is delivery in the UK? 

Standard delivery takes 2 to 3 working days after dispatch. Express takes 1 to 2 working days.